Account
Director
Hi, I'm Harsh, an Account Director leading client relationships, integrated media strategy, and cross-functional teams across a multi-sector agency portfolio.
10+ years owning senior client relationships, integrated media strategy, and account budgeting across a multi-sector agency portfolio, from an 11‑location healthcare clinic network built from zero in Edmonton to publicly listed financial services and industrial manufacturing clients.
Core Competencies
Selected Work
Every number below is pulled verbatim from the Meta Ads API, lifetime account data.
A repeatable, Meta-verified clinic playbook, instant-form lead generation with an awareness layer, deployed and tuned across independent Edmonton clinics and pharmacies competing for the same patient pool.
1,435 leads · CAD $26.31 CPL · 7 clients under CAD $35 CPL
Led a 10-person team across planning, strategy, and digital amplification for a national fintech industry event.
Coverage in The Economic Times & CNBC Network
Influencer marketing campaigns for a luxury, reputed real estate builder's flagship talent-development program and STEM-focused institute launch.
CAD $43,800 combined campaign spend
Communications and social media coverage for a publicly listed engineering conglomerate's Centenary Celebration, attended by the Prime Minister of India, and its Code of Ethics book launch, with a senior Indian business leader as guest of honour. Client name withheld under NDA, happy to share specifics in an interview conversation.
National coverage · Prime Minister & senior business leader in attendance
Integrated media strategy, account budgeting and forecasting, and client leadership across healthcare, fintech, manufacturing, and retail clients.
CAD $20,000 in monthly managed budgets
One tightly scoped Meta campaign per listing, 33 in total, using instant forms and hyperlocal targeting instead of a single always-on campaign, for high-ticket commercial property listings across Alberta.
744 leads · CAD $6.74 CPL · 33 campaigns
Two sequential lead-generation campaigns plus a low-cost awareness layer at a CAD $2.37 CPM kept a neighbourhood clinic visible between pushes, without a brand budget.
333 leads · CAD $20.03 CPL · 3 campaigns
Campaign-budget-optimized lead generation on a CAD $300 to $430 monthly spend, iterated cycle over cycle rather than restructured: CAD $13.67, then $10.91, then $7.85.
114 leads · CAD $13.86 blended CPL · 47% below the healthcare average
Key Achievements
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Centenary and Code of Ethics launch, both nationally covered
Supported communications and social media coverage for a publicly listed engineering conglomerate's (NSE/BSE-listed, ~$1.61B USD market cap) Centenary Celebration, attended by the Prime Minister of India, who released a commemorative postage stamp, and its Code of Ethics book launch, with a senior Indian business leader as guest of honour.
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Team led on a fintech client's flagship event
End-to-end execution securing earned coverage in national business media including The Economic Times and CNBC Network.
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Monthly budget owned, forecasted & billed
Approximately CAD $20,000 per month in media plans and performance marketing budgets across a multi-sector client portfolio.
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Cumulative leads in 3 months
For an 11-location Edmonton healthcare clinic network, at an average 40% conversion ratio, managing CAD $10,000/month in Meta Ads spend.
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Marketing function built from zero
Independently built and ran the entire marketing function for an Edmonton clinic network: a custom web app, lead-tracking CRM, and automated reporting pipeline.
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Influencer campaigns delivered
Combined CAD $43,800 for a luxury real estate builder's flagship talent-development program and STEM-focused institute launches.
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Lift in customer satisfaction
Driven by a single social listening-led product-launch campaign, alongside a 12% increase in online sales.
What Colleagues Say
It's been an immense pleasure to have worked with Harsh. He is an expert when it comes to providing solutions that meet client requirements. He has handled various campaigns alongside me; his proactive approach not only encourages him to think differently but also leads him to suggest different angles and possibilities that might work better. He has strong knowledge of marketing concepts, excellent relationship management skills, and a solution-based approach to his work.
Kedar Sapre
Client · Full Stack Marketer, IIM Indore Alumnus
Harsh has always led by example, and I was lucky enough to work with him for almost a year. I was always impressed by his ability to push us to reach our full potential. With him, I completed some of my best work and gained valuable professional experience. Under his guidance, my knowledge of keywords, social listening, and analytics was sharpened. His dedication to the client, Amazon Prime India, was nothing short of inspiring.
Tejas Mhaske
Direct report · Business Analyst
I am pleased to recommend Harsh Shah, who worked as a Social Media Specialist at Prose Integrated. Harsh managed all aspects of social media for global clients, from strategy and campaign planning to execution, event management, and client service. He delivered a full range of social media services and demonstrated expertise in social media analytics, marketing, and advertising. He is a skilled leader who knows how to motivate his team and bring out the best in them.
Naveen Chauhan
Senior colleague · Client Communications, UBS Bank
Harsh has a deep understanding of analytics platforms and tools. He doesn't shy away from asking the correct questions to help clients achieve better inferences from their analytics. He is a quick learner and extremely responsible with his projects. Harsh is extremely courteous, polite, and a great team player.
Divya Rajani
Direct manager · D2C Growth Consultant
Harsh is a fantastic professional who brings all the skills and expertise in digital. It was indeed a pleasure working with such senior personnel at the office. Under his guidance, I gained a variety of skills that help me in every aspect. Though he was a senior, he always made me feel welcome and asked for my opinions on various matters.
Ahad Poonawala
Mentee · Performance Marketing Consultant, Google & Meta Ads
Experience
Mumbai, India · Relocating to Edmonton, AB, Canada in September 2026
Serve as the primary client lead for a multi-sector portfolio spanning healthcare & diagnostics, real estate, financial services, manufacturing & pharmaceuticals, retail & e-commerce, legal services, and technology, owning integrated media strategy, account financial health, and client relationships end to end.
Edmonton, AB, Canada
Built and ran an independent digital marketing practice, delivering direct, in-market Canadian client work for a multi-location healthcare clinic network.
Oshawa, Ontario, Canada
Relocated to Canada to complete a full-time postgraduate program in Advertising: Digital Media Management, ahead of the direct, in-market Canadian client work that followed.
Mumbai, India
Mumbai, India
Mumbai, India
Mumbai, India
Skills
Education & Credentials
Contact
Canadian permanent resident, relocating to Edmonton, AB in September 2026. Open to Account Director, Client Services, and Integrated Media Strategy leadership roles with agencies and brands across Canada, including Toronto. Available from October 1, 2026.